3xMVP | Verizon

A social media stunt that revolved around the narrative that Kevin Hart was retiring from comedy to concentrate on his quest for a 3-peat as the MVP of the NBA All-Star Celebrity Basketball game. Executed across multiple social media platforms the 6-part series that featured Verizon products, captured the imagination of young Millennials and was credited with stealing thunder from NBA Celebrity All-Star game title sponsor Sprint.